Internet Privacy

The issue of internet privacy is an emerging issue because there are now a number of businesses that have opened up online and have chided customers to buy products using the online channel. However, there are a number of problems with these transactions, and these are mostly security and the privacy problems.

In order to have a safe internet transaction, the company must think of its privacy policy such that the company will have to ensure that all the data being inputted by the customer to complete a transaction must be kept in a safe place where no one can hack into and use in a malicious way. There are a number of laws that have addressed these issues, and an extract from a privacy law states:

Depending upon the activity, some of the information that we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity online. Instead, you will need to use a non-web option for transacting that business with Orange County Government. (Orange County Government, n.d.)

Hence, in order for the company Grandma's Treat to be successful, there should be a few guidelines that must be followed for the privacy issues of the internet. If the company plans to allow the ordering of goods online, then there is a need for a secure environment where the customers would feel comfortable in buying the goods especially when providing their personal information. The company must think of the following:

  1. What kind of data will be asked for
  2. How the data will be used
  3. How the data will be stored
  4. How the data will be protected from others

A secure environment for any online transaction is necessary so that the customers would be able to use the channel without any hesitation. However, with an insecure environment, there are chances that the data may be used by some hackers for stealing the identity of the customer to buy goods, and this is a major issue online companies are trying to avoid.